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Understanding your audience: Write what the reader needs
Great writing requires you to position your idea in a way that will resonate with the reader. Average writers start with what they want to say without considering how it will land with the reader. Great writers understand the journey starts with what the reader desires. Farnam Street. Why write. I’m not suggesting that I’m…
Knowing your audience
A good photograph is knowing where to stand. Ansel Adams Similarly, good writing is knowing where to position the text in relation to the reader. In other words, good writing is about knowing what your reader needs.